Navigating the Dynamics of Online Consumer Behaviour: Insights for E-Commerce Strategies in India and Globally

Abstract

Consumer behaviour in online marketplaces is a dynamic field that significantly impacts e-commerce strategies. This paper explores consumer behaviour patterns in both India and the global context. We delve into factors driving online shopping trends, marketplaces' role, and digitalisation's impact. Understanding consumer behaviour in online marketplaces is critical for businesses to attract and retain customers effectively, increase sales, and compete successfully in the digital economy. This research paper aims to provide a comprehensive analysis of consumer behaviour in online marketplaces through a review of existing literature and insights into the implications for management strategies based on the results and findings of the research.