Survey on Social Media Analysis for Advancement of Digital Marketing

Abstract

The research presents a survey conducting an extensive examination of the role and impact of social media analysis in the progression of digital marketing strategies. The survey explores various aspects of social media analytics, including data mining techniques, sentiment analysis, and trend identification, within the context of optimizing digital marketing efforts. The survey encompasses a comprehensive overview of current methodologies, tools, and technologies employed in social media analysis for marketing purposes. By critically evaluating existing practices and highlighting emerging trends, the paper provides valuable insights for marketers and researchers alike, aiming to contribute to the ongoing advancement of digital marketing strategies through informed and data-driven decision-making.