Privacy and Business Efficiency: The Role of Artificial Intelligence

Abstract

The increasing reliance on technology in our daily lives, exacerbated by the COVID-19 pandemic, has underscored the critical importance of cyber security and data protection. With the surge in remote work, e-commerce, and online communication, the threat landscape for cyber-attacks has expanded, ranging from phishing scams to data breaches. Moreover, recent high-profile data breaches have raised concerns about how organisations handle personal data, leading to heightened scrutiny and regulations. Organisations must adopt proactive measures, including robust security protocols like encryption and multi-factor authentication, and prioritise transparent data collection and usage practices. Artificial intelligence (AI) has emerged as a key tool in enhancing cybersecurity efforts, with applications ranging from threat detection to incident response. AI research continues to advance, encompassing natural language processing, expert systems, and strategic game-playing. By integrating AI technologies with comprehensive cybersecurity strategies, organisations can better defend against evolving threats and safeguard sensitive information. This abstract emphasises organisations’ need to invest in cyber resilience and data privacy to ensure a secure digital future.